Twenty-three-year-old Rathi Menon was crowned Miss Universe Singapore 2014 on Friday night
The pharmacy technician walked away the winner after beating out 11 other finalists.
Rathi also bagged two subsidiary awards - Miss Brilliance and Miss Personality.
The first runner-up was 20-year-old model and entrepreneur Arrian North, while law student Ijechi Nwaozuzu, also 20, was the second runner-up.
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Miss Universe Singapore 2014 Finalists
The finalists of this year’s Miss Universe Singapore were unveiled last Saturday (August 2) at Shangri-La Hotel
Miss Universe Singapore 2014 Finalists
Come August 22, these 12 beauties, consisting of an exotic mix of races - from Arabian-English; British raised Indian-Chinese and Nigerian-Malay - will vie for the top spot of becoming the next Miss Universe Singapore.
Incorporating elements of a modelling competition such as a fashion runway, viewers can expect a different pageant than before. Organiser Derrol Stepenny Promotions said that apart from a beauty queen with both beauty and brains, they are also looking for someone who can conquer the runways.
The winner, who will be crowned by reigning Miss Universe Singapore Shi Lim, will go on to represent the country at the Miss Universe Final. The date and venue of the pageant have yet to be confirmed.
Whatever happened to Miss Singapore?
The problem is none of the papers reported it.
I don't think this has ever happened before. The PR person must be sleeping. There was some newspaper coverage in the run-up to the event, but the closest thing to mainstream media that actually reported the winner is the xinmsn website, which is partly under MediaCorp. Yahoo doesn't count, despite it being asked to register by MDA.
You can mock mainstream media for being lamestream media all you want, but MSM still has its power because of its mainstreamy-ness. There was a time when you couldn't not know that a new Miss Singapore Universe had been crowned
