It’s a new twist on “an apple a day” which has caught the imagination of health-conscious millennials, celebrity food bloggers and A-listers such as Jennifer Aniston, Katy Perry and Victoria Beckham. Apple cider vinegar is enjoying a huge revival in the UK as a kitchen cupboard staple, hailed by the “clean-eating” generation as the latest wonder ingredient which can be knocked back daily as a general tonic.
Aficionados claim that just one tablespoon of vinegar (diluted with water and sometimes sweetened) is rich in natural minerals, vitamins and enzymes and can help regulate blood sugar levels, boost the immune system, aid weight loss and improve the general health of the gut. Already a cult product in the US, its new-found popularity on this side of the Atlantic is giving an unexpected boost to the UK apple industry, where reliance on imported fruit has led to hundreds of traditional varieties gradually disappearing.
Practising what he preaches is entrepreneur William Chase, who describes his own apple cider vinegar as “a modern take on a legendary product”. The founder of Tyrrells crisps and Chase Vodka has now moved into a sphere that he calls “fit foods”, launching his own Willy’s apple cider vinegar – manufactured on his Herefordshire farm – last year.
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