ANCHOR SMOOTH DRAUGHT – REAL BEER FOR REAL MOMENTS
I remember growing up seeing my dad and uncles drinking Anchor Beer, one of the leading choices of beer from one generation to another that has blazing through 84 years of heritage in Malaysia.
Brewed locally with several methods that have evolved with time, ranging from the traditional German pilsner brewing method to the latest advancements in brewing technology, one thing still remains unchanged – the same traditional European recipe for an authentic smooth taste without compromising its quality. “Our commitment to continue offering an unchanging taste that is smooth and refreshing has made Anchor the fastest growing brand with a double digit growth in 2016. This success is a result of the team constantly ensuring the quality remains at its most original form as our brewing methods evolve over the years, while staying connected to our loyal consumers,” said Jessie Chuah, Marketing Manager of Anchor.
Anchor has stayed true to its identity and original taste since it was first introduced and is widely known as “Malaysian favourite since 1933”. In the same light of being real and genuine, the brand will embark on a new campaign called ‘Real Beer for Real Moments’ that is set to inspire Malaysians to celebrate realness with their friends and families.
Real beer for real moments
A popular brew with a smooth, refreshing taste
Brewed locally with several methods that have evolved with time, ranging from the traditional German pilsner brewing method to the latest advancements in brewing technology, one thing still remains unchanged – the same traditional European recipe for an authentic smooth taste without compromising its quality.
Anchor’s quality is benchmarked against international quality standards, making its mark globally through various accolades. This includes three consecutive Monde Selection Gold Awards, an international quality label since 1961.
Guinness stout 'Ang Ji Gao' since 1759
It takes a thirst for adventure to do things the Guinness way. From our humble beginnings in 1759 to the present day, we’ve gone to extraordinary lengths to bring you exceptional beer. But we’re not ones to rest on our laurels. As we like to put it: our greatest work is yet to come. At this stage you'd be forgiven the story of ‘Arthur Guinness’ was a myth. But he was very real, and every pint served around the world is one more pint of his undeniable legacy. Arthur Guinness was the first in a long line of Guinness Master Brewers and the craft of brewing at St. James’s Gate Brewery was handed down from generation to generation. Arthur himself most likely developed his passion for brewing from his father, Richard, who was said to be in charge of brewing in the Celbridge estate of Dr. Arthur Price, later Archbishop of Cashel.
On 31st December 1759, the man signed a NINE THOUSAND YEAR lease on St. James’s Gate Brewery in Dublin. If that’s not belief, we don’t know what is. And now we can see that his belief was a vision. A vision he saw before any of us were even born. His entrepreneurial spirit was on another level. Arthur Guinness was a philanthropist, a pragmatist, an innovator, a family man, and a fighter. The terms of the lease granted him use of a limited supply of water, and when Dublin Corporation tried to cut off the supply due to overuse, it’s written that ‘Mr Guinness violently rushed upon them wrenching a pickaxe from one and declaring with very much improper language, that they should not proceed’. You see, signing the lease was one thing. Holding onto it, was another thing altogether. And Arthur was not about to let go during his lifetime. So, the journey continued. More beer was brewed. More jobs created. And more tastebuds tantalised.
If you see the cover of an Irish passport, you’ll see nothing but a Harp. It’s the official national emblem of Ireland. You’ll notice the harp on Irish coins too. In fact, if you see someone tossing a coin in Ireland, you might even hear them call ‘Heads or Harps?’ instead of ‘Heads or Tails.’ The design stems from the15th Century "Brian Boru" harp, a symbol that reflects Irish culture and arts. But it was Guinness that staked a claim on the harp first. By the 1860’s, Guinness stout was available all over the world and the Guinness family were in search of a symbol that would firmly identify Guinness as an Irish product and the harp was recognised as the symbol of all that was great about Irish culture and heritage. Therefore, when the Irish Free State was created in 1922, the Irish government in turn had to position their harp facing the other way due to trademark registration. If you’re looking back at old Guinness memorabilia, you’ll notice that the number of strings on the Guinness Harp varies. That’s because the design became more minimal over the years, losing strings along the way, since it first made its appearance on a Guinness bottle label in 1862.A designer called Gerry Barney was instrumental (excuse the pun) in the Harp’s evolution having re-designed the Harp in 1968, and again in 2005. Cheers, Gerry! And if you’re ever in Dublin, before you pop into the Guinness Storehouse, slip into the Trinity College Library. You can see the real "Brian Boru" harp, sitting unaware of its own history. Or is it?
Tiger Beer since 1932
Tiger Beer is a Singapore brand of beer first launched in 1932. It is currently produced by Heineken Asia Pacific, formerly known as Asia Pacific Breweries. The company is a joint-venture between Heineken N.V. and Singaporean multinational food and beverage company Fraser and Neave.
The Tiger Brewery Tour is a tourist attraction located at the Tuas district of the country, which offers guided visits as to how the beer is brewed. According to a Brand Finance report, Tiger is amongst Singapore's top 10 most valuable brands.
Launched in 1932, Tiger beer became Singapore's first locally brewed beer. It is a 5% abv bottled pale lager. Heineken Asia Pacific's flagship brand, it is available in more than 60 countries worldwide.
