No Bra Day: All for a good cause? Or just a hoax?
According to the Internet, today is 'No Bra Day' - a day to raise breast cancer awareness and show support for all women affected. National No Bra Day is observed annually on 13th October,
Or at least, according to some men with access to a Twitter account who are championing it.
#NoBraDay follows in the footsteps of the Ice Bucket Challenge and the no make-up selfie campaign by encouraging social media users to get in on the act for a good cause.
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