Sunday, 15 February 2015

Fifty Shades of Grey

Fifty Shades available in Singapore uncut, with R21 rating

Unlike Malaysia, Singapore viewers will be able to see erotic movie Fifty Shades of Grey in cinemas here.

The 125-minute film, adapted from the best-selling novel of the same name by author E L James, will be available on screens this Thursday (Feb 12) uncut, but will come with a rating of R21 for mature theme and sexual scenes.

Last week, Malaysia announced that the movie will be banned there as they deem it to be more like pornography than a movie.

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Singaporeans can watch Fifty Shades Of Grey Uncut But Not Films About Political History

The erotic drama Fifty Shades of Grey has surprisingly been allowed to show in Singapore without any cuts.

The film is based on the novel of the same name by E.L James and it features the sexual adventures of a business tycoon and college graduate. The film has been given an R21 rating by the MDA but none of the scenes were cut from the film despite it having over 20minutes of BDSM-based lovemaking scenes.

In the US, the movie comes out just before Valentines day weekend and pre-sale tickets have been snapped up mainly by female audiences below the age of 30.

related: To Singapore, with Love 星国恋

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Fifty Shades of Grey movie banned in Malaysia for being 'more like pornography than a film'

Jamie Dornan and Dakota Johnson's scenes are 'sadistic and unnatural'. Malaysian cinemas have banned Fifty Shades of Grey for being “more like pornography than a movie”.

The upcoming erotic film, based on EL James’ bestselling books, stars Jamie Dornan and Dakota Johnson as BDSM-loving billionaire Christian Grey and naïve, infatuated student Anastasia Steele.

It has been given an 18-rating in the UK for “strong sex and sado-masochistic practices” but Malaysia’s Film Censorship Board has gone one step further and deemed it unacceptable for the country’s audiences.

related: Fifty Shades of Grey movie shows 'first sex scene after 40 minutes'

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'Fifty Shades of Grey' marketing: More sizzle than sex

To tantalise audiences on Valentine's Day weekend into seeing 'Fifty Shades of Grey', one of Hollywood's most sexually provocative studio offerings in years, the film's marketing campaign takes a less-is-more approach. 

Sex may sell, but Universal Pictures and Focus Features are intent on wooing women without going too far, in order to successfully launch the US$40 million (S$54 million) big screen adaptation of EL James' novel, which became a massive bestseller thanks to its graphic sex scenes.
One of the main images on billboards and in online ads shows female lead Dakota Johnson (as Anastasia Steele) in a sultry pose with her arms raised above her head, appearing as if they're tied up, with Jamie Dornan (Christian Grey) about to kiss her. 

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What the Flick: 'Fifty Shades' teases and tickles
Things are set to get all steamy when 'Fifty Shades of Grey' hits the big screen | Photo: United International Pictures

Not since ‘Lady Chatterley’s Lover’ (1981), Jean-Jacques Annaud’s ‘The Lover’ (1992), or even ‘Twilight’ saga, has a book and its upcoming movie adaptation made so many people weak-kneed to the point of collapse.

Okay I kid, but to see grown-ups sneaking a peek among the pages in bookstores, or nonchalantly reading the book on the train with cheeky smiles on their faces is hilarious.

To call ‘Fifty Shades Of Grey’ an erotic romance novel is an understatement.

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No whips allowed for 'Fifty Shades of Grey'

According to Time, AMC theatres are banning its patrons from bringing whips, handcuffs, ties or the likes to the screening. AMC spokesman Ryan Noonan said, "We do not permit weapons, real or fake, or items that would make other guests feel uncomfortable or detract from the movie-going experience." 

The request is reasonable enough. Noonan even went on to explain the ban is not for the movie specifically but applies to any movie screened at AMC. The movie is one of the most highly anticipated movies this year, proven by the fact that its trailer was the most watched for last year. Tickets to its premieres have also been selling like hot cakes. No surprise then when it was announced that the next two books in the trilogy will be adapted into sequels.

While "Fifty Shades of Grey" has been banned from showing in Malaysian cinemas, Singapore will start playing it on the big screen this 12 February.

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‘Fifty Shades Of Grey’ Raises More Than Just Eyebrows Ahead of International Release

As anticipation continues to grow ahead of the world premiere of 50 Shades Of Grey in Berlin on Wednesday, the racy film is raising everything from eyebrows to hackles — and more — internationally.

Some have taken issue with the film’s perceived legitimization of abusive relationships. In the UK, protestors from a group calling itself 50 Shades Is Domestic Abuse are planning on disrupting the London premiere of the film on Thursday. “The story line is a classic portrayal of an abuser: manipulating, coercing his partner into all sorts of things she doesn’t want to do and essentially gaining a lot of control,” group leader Natalie Collins told local TV station London Live. She admitted to not having seen the film yet.

Elsewhere, director Sam Taylor-Johnson’s adaptation is running into choppy waters in some socially conservative markets. Malaysia and Indonesia, where sexually graphic fare historically has been problematic, have banned the film. Fifty Shades also appears unlikely to play in parts of the Middle East. The film is expected to play in liberal Lebanon but is expected to have difficulty in getting past the censors in the Gulf states of Kuwait, Bahrain, Qatar and the United Arab Emirates, but no official decisions have been made.

related: ‘Fifty Shades’ Has UK Hardware Stores Prepping For Queries About Rope & Tape

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