Are your eyebrows ageing you? (Photo: Unsplash/Michele Seghieri)
What do Jennifer Lopez, Penelope Cruz, Victoria Beckham, Eva Longoria and the Kardashians have in common? They’ve all been clients of Hollywood’s so-called Eyebrow Queen.
That would be Anastasia Soare, the celebrity brow expert behind Anastasia Beverly Hills, a US$1.2 billion (S$1.6 billion) beauty empire that found its niche in the fickle world of beauty thanks to a technique called the Golden Ratio Eyebrow Shaping Method. Simply put, it’s a patented approach that was developed in 1997, which shapes eyebrows according to one’s bone structure and natural eyebrow shape – and supposedly derived from Leonardo da Vinci's Golden Ratio.
And according to Soare, proportion is at the heart of the whole concept of beauty – it’s what the human eye recognises as such. “The perfect brow is one tailored to your face and unique bone structure,” the 64-year-old Soare explained, in an email interview. “Everyone can benefit from unlocking their perfect brow shape.” Which means, it’s not so much about scoring the perfect brows that look exactly like J-Lo’s as much as it is to own a set of brows that works uniquely for your face.