Sunday, 8 January 2017

Unpretentious Teochew fare hits the spot

Traditional braised duck with accompaniments.PHOTO: IMPERIAL TREASURE FINE TEOCHEW CUISINE
Sauteed baby oysters. PHOTO: IMPERIAL TREASURE FINE TEOCHEW CUISINE
Tau suan from Imperial Treasure. PHOTO: IMPERIAL TREASURE FINE TEOCHEW CUISINE

ONCE upon a time, people went to eat at Imperial Treasure because of Alfred Leung. He and his brothers could regularly be seen hobnobbing with regular clientele as they worked tirelessly to build up their breakaway restaurant brand after Alfred's now-legendary fallout with his brother-in-law Ip Yiu Tung over Crystal Jade.

With his personality, networking skills and sheer competitive drive (opening new restaurants just doors away from Crystal Jade, for example), Alfred became synonymous with Imperial Treasure and its emphasis on quality and military precise service.

Then time passed. Crystal Jade was bought out. Mr Ip stepped down. It couldn't have been as much fun competing with a conglomerate like LVMH, so when venture capitalists knocked on Imperial Treasure Group's door, they opened it too. Before long, the same rumblings about fallen standards at Crystal Jade were repeated for Imperial Treasure as well, with fans of the popular Great World City branch drifting to the Paragon outlet, said to be the best in the group at the moment.

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